Trivial Business


The Swimmer Metaphor

There are four (4) types of swimmers.

1) Clueless – most people cannot swim; never need to and never want to. (75%)
2) Struggling Learners – many people need to or want to swim, but struggle with learning. (20%)
3) Masters – some people are competent swimmers who still have enriched their lives. (4.5%)
4) Champions – the top few managed to gain fame and glory by being the best swimmers. (0.5%)

I say: “It is widely accepted that swimming is a learned skill. Running a business is no different.” People learn to run business in nearly the same way they learn to swim. If

We are most interested in the second group of swimmers, the struggling learners. Most of the entrepreneurs in the business world are struggling learners.

This blog records the journey of one such struggling learner, Y-F D Cheng. Hopefully it will help other learners become masters while making less wasteful mistakes.


  • I'd like to know if you got this metaphor from some book or paper, because it would be useful to me, using in my phd thesis.

    Best wishes.

    By Blogger Marcelo Almeida, at 10:31 PM  

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